Igloo Design

You may not think that an interior design firm can help your small business with their branding, but that is exactly what they do. Branding takes place as soon as the customer hears your business’ name, visits your company’s website or walks into your store. The interior design firm works on branding from the outside in with designs and aesthetics, but what are the things a business owner can do to brand from the inside out?

Keeping your logo, tagline, business cards, website, letters, brochures, etc. consistent with the company’s colors and the chosen typeface is very important for increasing a company’s brand recognition. Hiring an expert might be necessary to make sure that that the image and the message your business begins sending out is homogenous with your designs and the general feel of your business. This might mean more in upfront costs, but in the long run, your business will be clear in its direction and that can save you lots of money later.

Continually send press releases to the media and regularly post them to your website. If you have a blog, write in it often, get involved in social media and stay in touch with your customers.

Get involved in a charity and participate in local and national industry trade shows or conferences.

Get to know your target audience really well and when you write, write as if you are speaking directly to them. Develop your niche and plug why your company is different and better than the competition.

Keep your website and all social media sites current. If you have to hire a writer to do so, then do so. Make sure the writers understand your branding goals and will keep your brand consistent with all of a customer’s social experiences with your company.

Branding your business is the way to remind customers about who you are and what you do well. Name recognition is instrumental in developing that perceived value of your business. Then, when you have loyal customers, your business’ name will resonate with the actual value your business offers.

Entering any space where medical procedures, or healthcare in general, is practiced can be stressful.  Most hospitals and clinics feel highly impersonal, and this sense of austerity often furthers the sensation that one is entering a space where how one feels, and what one needs, are not particular important to anyone.  This is not the case, for the most part, but traditionally hospital and clinic design has done nothing to mitigate this reputation for clinical detachment.

With the right interior design, however, a medical space can feel warm, welcoming, soothing, and, most importantly, healthy.  Medical design can have a direct impact on the mental and emotional state of patients.  It is well documented that color choices, patterns, and the amount of natural light can drastically alter mood.  In a hospital or clinic, designing with these elements in mind, can truly change the energy of a space.  If utilized well in commercial interior design, color and light can help anyone who needs medical attention maintain a positive outlook, and recover more quickly.

Are you considering opening a coffee shop? It may seem like a trend but these coffee shops are popping up all over the country and people of all ages are stopping by for more than just a cup-o-Joe.

Coffee shops or coffeehouses as they are known are becoming more popular for meeting places and social groups. Not everyone feels comfortable hanging out in a bar at “happy hour” to meet with their friends if they don’t drink alcohol, but at a coffeehouse everyone can find something to imbibe and many coffeehouses are open late.

These coffee houses offer a relaxed atmosphere, which beckon their visitors to sit and stay awhile. Many are open in the evening and offer entertainment.

Coffee has now become more than the morning drink that gets you going, with all the flavors and choices, people love to consume coffee any time of day, which makes the reason for the coffeehouse a great business opportunity.

If you are considering opening a coffee house, you should consider a design agency with experience in  Restaurant Design. You may think all that is required is the coffee machines and a few comfortable chairs but what really inspires people to come back time and again is the story your coffeehouse tells. For example, if you are considering a coffeehouse in a seaside town, there is certainly a lot of history to be uncovered; newspaper stories, old photos and various paraphernalia, which can be displayed to tell the story of the town. Visitors love this. If you are going for a more bohemian look, your designer will be able to keep this Branding throughout all your designs and if it is an uptake on a modern look, again, a design firm can show you small details from lighting to the coffee mugs to enhance the feel of a modern-day coffeehouse

More than 400 billion cups of coffee are drunk each year, so if you want to join in the business with a passion for what a true coffeehouse is all about, contact an interior design firm and tell them the story you want your coffeehouse to tell.

You may not think that an interior design firm can help your small business with their branding, but that is exactly what we do! Branding takes place as soon as the customer hears your business’ name, visits your company’s website or walks into your store. The interior design firm works on branding from the outside in with designs and aesthetics, but what are the things a business owner can do to brand from the inside out?

Keeping your logo, tagline, business cards, website, letters, brochures, etc. consistent with the company’s colors and the chosen typeface is very important for increasing a company’s brand recognition. Hiring an expert might be necessary to make sure that that the image and the message your business begins sending out is homogenous with your designs and the general feel of your business. This might mean more in upfront costs, but in the long run, your business will be clear in its direction and that can save you lots.

Continually send press releases to the media and regularly post them to your website. If you have a blog, write in it often, get involved in social media and stay in touch with your customers.  Get involved in a charity and participate in local and national industry trade shows or conferences.

Branding your business is the way to remind customers about who you are and what you do well. Name recognition is instrumental in developing that perceived value of your business. Then, when you have loyal customers, your business’ name will resonate with the actual value your business offers.

When we go out to eat we normally don’t consciously make our decision based on the design of the restaurant.  Most likely our choices hinge on first, the quality of the food, and second, the price.  Yet if you truly think about it, restaurant design plays a far bigger role than you’d initially suspect.

Think about your favorite restaurants and inevitably you’ll say things like, “it has such a homey and comfortable feel.”  Conversely, you probably know of some places with drab interiors, excessive lighting, and kitschy décor.

Given your reactions to restaurants of varying design success in the past, it is therefore also not out of the realm of possibility to acknowledge that the design can influence your actual enjoyment of the food.  That’s the gist of this interesting article in the UK Guardian, and from an anecdotal standpoint, we can’t help but agree.

Ultimately, these reactions point to a curious merging of the concepts of restaurant design and branding.  In other words, the design must reflect the brand.  An edgy, urban restaurant must naturally reflect that it’s design, whereas a classic Irish sports bar should exude antiquity.  Sounds simple enough, but often hard to execute.