Guest Speakers
Colour Theory in Design
Cairol, a major provider of hair care products, were set to launch a new product for Natural Instincts. They contacted Igloodgn for their professional insight and to speak to the media about colour, how it defines individuality and upcoming trends.
To provide the media with quantitative information that could be used to communicate the new product benefits to the readers of their publications.
Igloodgn's answer was to supply a parallel between hair colour and how colour in general is a very defining and personal thing. This was accomplished through the use of images of famous women in design, who made colour choices that not only defined themselves, but in turn, all areas of their lives. Topics included, psychology of colour, colour application and color in fashion and interiors.
The media group consisted of 25 women journalists of publications aimed at women. Igloodgn's Famous Women in Design and Fashion presentation, which endorsed colour and its application, encouraged women to step out of their shell, renouncing under whelming pallets and embracing colour to the max. The presentation resulted in a successful product launch for Clairol.
