Product Development
Brand
Polycor Inc., a Canadian company based in Quebec City, is the most diversified and largest fully integrated granite and marble group in North America, providing natural stone solutions since 1987. When the time came to expand their client base, which was largely commercial in nature, to one that targeted residential projects, they looked to Igloodgn for a cohesive
branding strategy.
To create a complete line of products consisting of a comprehensive range of stone tiles and mosaics created from Polycor’s very own quarries. This included working directly in the factory with the client to explore and determine the capabilities of the stones and machineries. The branding strategy included designing catalogues, and promotional materials geared directly to other architects and interior designers.
Igloodgn proposed a two fold strategy: a comprehensible series of catalogues that showcased Polycor’s stones and familiarize architects and designers with the
brand,
followed by a designer collection of stone tiles aimed at making the company relevant, inspiring and innovative.
With the success of the catalogue the designer collection quickly became one of the best selling brands in Polycor’s Portfolio.
