Retail Design

Interior Design

The Dom Rebel showroom is located at the Chateau St. Ambroise, a structure that dates back to 1882. Their vision is to bring a new element of excitement to men's fashion with a strong meaning and purpose behind each creation. Each garment, which is created by a small team of artisans is treated like a work of art.
The Brief
Design an exclusive line of upholstered furniture and retail display cases that would supply Dom Rebel with the flexibility to branch off into retail rollouts, and to design a showroom where buyers and private clients can experience the Dom Rebel lifestyle.
The Solution
Inspiration for the design of the showroom stemmed from Dom Rebel's very own hand mounted Swarovski Crystal Collection, which is the whimsical manipulation of a beat up cotton t-shirt decorated with luxurious gems, a look that says style without pretension. The interior design of this space very much reflects the sophisticated nature of the brand’s identity – a contrasting mélange of rugged and refined.
The Result
The Igloodgn team created the perfect venue for both a private retail operation and a showroom, which has become an integral part of the Dom Rebel idiom. This new showroom allows buyers to see the Dom Rebel collection in the right context while allowing clients to be part of the brand.
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